02/28/2005 (6:21 am)
these are days
specialty coffee retailer asked me to contribute to this year’s “a day in the life of a roaster” article. basically they ask 3 roasters to write about what they do during the day to give the retailers a better idea of what is going on with the coffee roasters. i guess i don’t really know how it is with a lot of retailers, but i would think that if you’re in the business of selling coffee, you’d already have a pretty good idea of what your roaster does. anyway, here’s my portion of the article for anyone who might be interested
7:00 am
I arrive at work, fire up the roaster and do a quick survey of the inventory on the floor. As the roaster warms up, I set up the first few roasts: Colombia Supremo from a cooperative in Huila. As the green beans climb up lift, I head into the cupping room and pour myself two shots of espresso. One of the nice things about roasting is that my day begins before anyone else comes in to the office. Things haven’t had a chance to get hectic; it’s just me, the jet engine sounds of the roaster, and the beans.
8:00 am
Our Production Manager Ryan and his crew (Jonathan, Katie, and Tim), show up and get to work filling valve bags, calling out coffees as we start to run low. One of the trickiest things about being a roaster is making sure that there is enough coffee available to fill the customers’ orders, while taking care not to have coffee that is going to get stale. Freshness is such an important aspect of the specialty coffee industry, and it is the responsibility of the roaster to make sure that the customer gets the freshest product available.
10:00 am
Things are in full swing now. Customer orders are rolling in and the blenders and baggers are working frantically to get the coffee ready for orders that we’ll be shipping out by the end of the day. Fresew has the local deliveries all packed up in the van and starts out to visit our customers within driving distance.
11:00 am
I pass the roasting duties over to Joe, who will cover for me while I take a break for lunch. I’ve asked Joe to handle the main production roasting for the afternoon so that I can concentrate on roasting some green samples for Peter, our Director of Coffee. We also have a visitor from one of our newest customers, Aaron Ultimo of Murky Coffee, visiting and I’ll be cupping with him.
12:00 noon
Coming back from my break I roast for another hour, while Joe take his lunch. One of the great things about my job is the teamwork aspect. No matter what needs to be done, everyone is willing to pitch in to make sure that we handle any situation promptly.
1:00 pm
I start working with the sample roaster, a small San Franciscan. This is where one of the most crucial operations in the company happens. The roasting of green bean samples and the cupping of those samples determines what coffees will be purchased, roasted, and offered to our customers. Each small batch has to be roasted to perfection so that it can be properly analyzed for flavor, body, aftertaste, and defects. For the next two hours I’ll be carefully watching, smelling, and listening to these beans as I try to bring out the characteristics that will tell us is the beans are something that we would like to carry.
3:00 pm
The cupping room is where some of the most important decisions in our company are made. The way that coffees perform during the cuppings tell us a lot about how we should roast the coffee, where we can use the coffee in blends, and how it might perform in the espresso machine. Another part of the cupping room experience lets us share our passion for coffee with our customers and with the public. Today Peter and I are cupping with Aaron from Murky and discussing how some new additions to our coffee line-up, a Fair Trade Organic Bolivia and a Rwanda. The Bolivia provides lots of sweetness, along with a juicy acidity and notes of cherry. The Rwanda is a bit wilder, with hints of grapefruit and lemon. Peter shares with us some of the background of how we came into these coffees, what we selected them for, and how to approach introducing these to others.
4:00 pm
Before leaving, I take a quick look at the production floor, touch base with Ryan and Joe to make sure everything is going well, get a glimpse of what my day tomorrow will be like and head home with the smell of coffee lingering in my jumpsuit.







